DVD Český sen
Czech
Humorná a zároveň značně znepokojující česká dokumentární komedie o tom, jak obrovská reklamní kampaň slibující hypermarket s nevídaně nízkými cenami "nachytá" tisíce lidí, kteří se hrnou na "opening" a najdou tam jenom plátěné průčelí. Film analyzuje účinky reklamy, ale hlavně konzumní mentalitu průměrných českých lidí.
English
In early May 2003, ads began to go up in Prague announcing the opening of a new hypermarket, Cesky Sen (Czech Dream). Its simple, colourful posters (exhorting shoppers NOT to come, NOT to spend), catchy jingle, flyers, tv spots and competitive pricing caught the eye of the bargain hungry Czech consumers and on the opening day over 4,000 people turned up, hoping to get their mitts on a cheap tv or digital camera. They came away with something very different.
For Cesky Sen was not a real supermarket. The brightly coloured front turned out to be a painted canvas. Cesky Sen was an elaborate hoax, existing only in the minds of two film students, Vit Klusak and Filip Remunda, and the designers and advertising agency staff that they enlisted to help them.
